Vikram Sakhuja

Background

About Vikram Sakhuja

Vikram over his 28 years with Advertisers (P&G Coca-Cola) Broadcaster (Star TV) and Agency (GroupM) and across Media Brand Marketing and Marketing Research has developed a conviction on how marketing grows brands. Vikram Sakhuja is an engineer from IIT Delhi and an MBA from IIM Calcutta. He joined P&G in 1988 where over 8 years he held positions in Marketing Research and Media. He then joined Coca-Cola where over 5 years he went on to manage the brand marketing portfolio. Post that Vikram spent a year with Star TV Network (Newscorp) setting up their marketing department as the EVP Marketing. From 2002 he has been with the WPP group. He was the Managing Director of MindShare South Asia; then was the CEO of GroupM South Asia for 6 years. From there he took on the global role of WW CEO Maxus for two years. He has recently been appointed GroupM’s Global Strategic Development Officer with a remit of driving data and technology deeper into the Media practice. His career highlights include setting up India’s first Media AOR starting India’s first afternoon soap opera most new brand launches during P&G’s and Coca-Cola’s start-up phase in India pioneering a series of researches in India including BASES Conversion Model a Purchase Retail Audit and Consumption Panel; and being part of the leadership team that shaped GroupM into becoming India’s largest most integrated and most awarded one-stop shop for marketing Investment. He also sees himself as a growth junkie and has had a strong P&L delivery award at local and global levels. Vikram has sat on several industry bodies including ASCI ABC RSCI BARC JICs and FICCI’s Marketing committee. He has consistently been voted the 2nd most influential person in Indian Media by the Economic Times Vikram’s family includes his wife Simmi a professional fitness trainer and radio personality and his two daughters Tara and Diya Specialties: Media Planning Media buying Marketing Research Brand Management Brand Activation Branded Content Sponsorship Digital strategy Agency Management.