Vikram Sangha

Background

About Vikram Sangha

As a big guy with even bigger ideas, I can assure you: You don’t get out-of-the-box thinking from a person who fits into one. When a global pandemic shuttered the events industry overnight, I moved back to California from New York City and pivoted to the public/private partnership space, working as Marketing + Strategy Chief at Syzygy Cities to align government initiatives with local businesses and national brand for maximum community impact. Part creative director, strategic marketer, graphic designer, event planner, copywriter, photographer, editor, stylist and artist – I wear many hats, and value my ability to use both sides of my brain to ground my grand vision with logic and insight. I have always believed in the transformative power of experiential marketing, having spent the last 10+ years crafting experiences for and communicating with a variety of audiences, from college students to the C-suite and beyond. I’ve worked behind-the-scenes at Viacom in Times Square, and backstage for Goldenvoice at Coachella; Designed a children’s book series about empowered multicultural princesses, and wedding invitations for couples celebrating their happily ever afters; Measured the impact of Google’s presence at global events like CES + MWC, and lead strategy for T-Mobile’s national B2B + consumer activations; Studied Media & Culture at one of the most diverse campuses in California, and honed my Strategic Communications at the oldest institution of higher learning in New York. My unique cultural perspective has been shaped by rich lived experiences and intentionally diverse social circles. I am passionate about the intersection of music media and marketing, community wealth and corporate responsibility, and tangible events with virtual touch points. I am always looking to be inspired by and connect with like-minded folk, and open to exploring ways to work together. Let's chat!