Vikram Verma

Background

About Vikram Verma

With 21+ years of expertise in growth hacking, marketing, and category management, I specialize in turning businesses into market leaders. My expertise spans across General Trade, Modern Trade, B2B Marketing, Product Development, and Strategic Buying. Currently, as a Merchandising Manager at Gravs India Overseas Pvt. Ltd, I play a pivotal role in driving the global expansion of premium leather bags and leather products. My expertise lies in developing high-growth strategies, optimizing supply chains, and crafting market-winning product portfolios. Before this, I spent 10+ years as a buyer, curating and expanding Home & Kitchen categories with a deep understanding of consumer psychology, product-market fit, and category scaling. This dual perspective - buyer & seller - gives me an unparalleled edge in navigating complex markets. What I Bring to the Table- Growth Hacking & Market Disruption – Identifying untapped opportunities and turning them into profitable business models- Sales & Distribution Excellence – Driving revenue across GT, MT, and B2B channels with data-driven sales strategies- Product Development & Category Mastery – Building and launching highperforming, market-dominating product categories. Key Achievements- ₹100+ Cr Category Management – Led category expansion at HomeShop18- 30% Revenue Growth | 20% Market Share Gain – Engineered high-impact growth strategies- Strategic Sourcing & Procurement – Developed strong vendor ecosystems and optimized costs- High-Impact Negotiation & Partnerships – Driving sustainable, profitable growth Beyond business - I am an advocate of sustainable leadership, sharing insights through my thought leadership newsletter,"Lead with Kindness." Passionate about ethical commerce, I also volunteer at Sanjay Gandhi Animal Care Centre. I am Open to strategic collaborations, business development discussions, and category growth opportunities. Let’s connect - vikramsnatak@gmail.com