Viktor Burov

Background

About Viktor Burov

Sales Leader with 20+ years of experience in the automotive aftermarket and industrial distribution. Proven ability to manage large sales organizations (teams up to 50 people), expand distribution networks, and deliver consistent revenue growth. Expertise in: • Sales & Business Development – driving revenue growth, leading key accounts, and negotiating high-value contracts. • Channel & Product Expansion – introducing and positioning hand & power tools, automotive and cargo product lines, workshop equipment, and diagnostic solutions. • Marketing & Strategy – designing integrated campaigns, dealer promotions, exhibitions, and digital initiatives to strengthen brand visibility. • People Development – hiring, onboarding, and training sales professionals; implementing KPIs and CRM systems to increase performance. Passionate about building long-term partnerships, mentoring sales talent, and delivering measurable business results across Southeast Europe.