Viktor Lazar

Background

About Viktor Lazar

I’m a Solution Architect, currently working as Head of Engineering at Cyber64. I help companies turn Adobe Experience Cloud into real business outcomes. My focus is designing end‑to‑end architectures that unite content, data, and activation into a single ecosystem where marketing teams move faster, personalize responsibly, and scale across markets. Over the last decade, I’ve led multi‑solution implementations across AEM Sites and AEM Assets, Adobe Target, Adobe Analytics, Adobe Campaign Classic and Campaign Standard, Adobe Experience Platform Real‑Time CDP, and Adobe Customer Journey Analytics. I’ve built solutions focused on connecting first‑party data, establishing identity foundations, and operationalizing personalization, from strategy through rollout. I’m equally comfortable at the implementation level (custom business logic and extension of core functionality, data models, integrations, governance) and at the whiteboard (roadmaps, operating models, capability building). While my focus is on Adobe Experience Cloud and Adobe Experience Platform, I stay current with competing solutions and I’m comfortable with custom solutions and development when it’s the right fit. I focus on delivering- Clear technical direction aligned to business goals - Pragmatic architectures focused on security, scalability, and maintainability - Hands‑on enablement so teams can own and evolve the stack - High adoption and measurable business impact for clients. Focus areas: Adobe Experience Cloud (AEM Sites/Assets, AJO, RTCDP, Target), CMS, marketing automation and data‑driven marketing, content supply chains, identity & consent, solution governance, and multi‑market/platform rollouts.