Viktor Nilsson

Background

About Viktor Nilsson

As an analyst at the Swedish Institute, I study the global perception of Sweden by analysing international attitudes, media coverage, and social media conversations. I focus on quantitative data and surveys to provide an accurate picture of Sweden's image. My academic expertise is demonstrated through the publication of various articles in the area of cross-cultural organizational psychology and coaching. This has not only refined my research abilities but has also sharpened my skills in analysis, research methodologies, and data management. By translating complex concepts into easy-to-understand insights, I help colleagues, scholars, and practitioners better understand their environments and drive change. In my role as an Adjunct at Hult Ashridge, I have the privilege of mentoring MBA students, guiding them in their academic journey, and teaching them the value of research-driven decision-making. It is a role I deeply appreciate as it allows me to share my expertise and, at the same time, learn from the fresh perspectives these future leaders bring to the table. I envision a future where quantitative research is not hidden behind complex terms, but is easily accessible and understandable by the general public. As such, I am committed to making data more available and usable for everyone, fostering a society that values transparency, objectivity, and evidence-based decision-making. I am continually intrigued by the mysteries of cultures and attitudes. My goal is to leverage data to unlock these mysteries, facilitating a deeper understanding of human dynamics across borders. I look forward to connecting with like-minded professionals who are passionate about using data to influence policy, inform decisions, and improve lives