Villy Abraham

Background

About Villy Abraham

Background & Work Experience: Creative, adaptable, analytical, emotionally intelligent, a leader and a team player. I’m a consumer/tourist behavior researcher, and lecturer. Driven by enthusiasm and passion, I dedicate a significant portion of my time to contributing to the development of theory and strategy designed to enhance the consumer/tourist experience. I graduated from Manchester Business School with doctorate in Business Administration (2012). My research interests include: Tourist behavior, animosity, risk perception, and socially visible consumption. At present I head the Digital Marketing specialization, and the Director of the Marketing Clinic, Sapir College. Formerly I was an i24news Tech Contributor. Link to my YouTube Channel Publications in Peer-Reviewed Journals: I am published in several leading marketing journals such as International Marketing Review (IF = 3.447) and Tourism Management (IF = 6.012). Recent publications: 1. Abraham, V, Mizrahi, R. Orly, O.(in press). Exploring the antecedents and consequences of political animosity: the case of millennial female tourists traveling to India. Current Issues in Tourism (IF = 3.395) 2. Abraham, V. & Poria, Y.(In press). Perceptions of a heritage site and animosity: the case of the West Bank, Tourism Review (IF = 1.060) 3. Abraham, V. & Poria, Y.(2020). Political identification, animosity, and its consequences on tourist attitudes and behaviors Current Issues in Tourism (IF = 3.395). Abraham, V. Poria, Y.(2019). A research note exploring socially visible consumption in tourism. Tourism Management, 70, 56-58. Abraham, V, Reitman, A.(2018). Conspicuous consumption in the context of consumer animosity. International Marketing Review, 35 (3), 412-428. Services: Ad-hoc reviewer, International Business Review, International Marketing Review, and Tourism Management.