Vinay Pathania

Background

About Vinay Pathania

Data Analyst and advertising operations specialist with 17+ years in advertising and media across India's top companies. I turn complex data into simple business solutions. I'm passionate about using data to solve business challenges. I enjoy working with diverse teams and believe that good data analysis should make everyone's job easier, not harder.**What I do:** • Data management and analysis • Ad Operations • Analyze campaign performance • Manage digital revenue trackers • Building and manage automated dashboards in Google Sheets, Looker Studio, and Power BI that save time. • Creating data-driven reports that help the leadership team to understand the situation, and then develop strategies • Track KPIs and deliver actionable insights • Optimize programmatic campaigns across multiple platforms • Reduce reporting time through process automation • Handle inventory management and budget optimization I've worked across TV, radio, and digital platforms, with hands-on experience in programmatic advertising and performance optimization.**Skills:** Power BI • SQL • Data Management • Analysis • Microsoft PowerPoint • Excel • Sales Support • Google Analytics • Campaign Management • Revenue Optimization • Cross-cultural Communication When I'm not analyzing data, I like exploring new technologies. Additional Skills I love doing it when I am with myself • Website management and development (WordPress) • SEO • Canva ( Earlier, I used to do it on CorelDRAW) • Google Ads and Meta ads ( mostly for my entrepreneur friends ) • Content writing ( before ChatGPT and other AI tools, I pushed my mind very hard and I did it passionately, but now sometimes I take the help of AI tools to do it. Really, it's a confession.) • Affiliate marketing with automation (small bunch of traffic to your website, but still people buy from there; at that time, the affiliate looks very amazing.) • Video Editing ( learnt HitFilm, followed by Premiere Pro (partially), and after that VN for mobile. Achievements Europe Trip: During my Tensports tenure, I handled a long cricket series, all advertising operations, without a single INR error, and the gift was a tour to Greece and Italy for my performance. London Trip: As a sales analyst, I used to manage data and make dynamic presentations, which sometimes the team liked most.(SCROLL DOWN, READ RECOMMENDATIONS)