Vincent Lam

Background

About Vincent Lam

U.S. Market Development Marketing ManagerUSANA Health Sciences | Salt Lake City, UT | 2019 – PresentStrategic leader driving sales, growth, retention, and operational excellence through data-backed marketing initiatives, event execution, and acquisition integration. Key Impact• Managed large-scale conventions and corporate events with attendees• Improved customer retention rate by 40% through structured engagement and recognition programs• Analyzed datasets of active customers to inform acquisition, retention, and promotional strategies• Managed annual marketing budget with ROI-focused allocation• Delivered weekly and monthly KPI sales reports to drive executive-level decision-making• Led promotional forecasting and performance analysis to improve campaign ROI• Supported product launches and strategic product discontinuations based on financial and market analysis• Played a key role in acquisition and post-merger integration efforts, ensuring seamless customer transition and maintaining high satisfaction levels• Coordinated cross-functional internal and external communications during integration to preserve brand trust and operational continuity Core Expertise• Growth Strategy & Performance Optimization• Sales KPI Reporting & Revenue Analysis• Financial Analysis & Forecasting• Acquisition & Post-Merger Integration• Customer Retention Strategy• Marketing Analytics (Tableau, MicroStrategy)• Digital Marketing (Google Analytics, Google Ads, SEO)• Project Campaign Management (Emarsys, Mailchimp, ORACLE Agile, Workfront)• Event & Convention Leadership• Multilingual Communications (English | Mandarin | Cantonese)Throughout my tenure, I have developed a keen ability to effectively communicate with customers, employing retention strategies that foster long-lasting relationships. My journey has equipped me with invaluable marketing research skills, enabling me to discern market trends and tailor strategies for optimal results.As a Business Management major at Brigham Young University – Idaho, I have immersed myself in a diverse array of coursework, enriching my understanding of key business principles. My involvement in activities organized by the Business and Chinese Association has further broadened my horizons, nurturing both my knowledge and professional acumen.I am driven by a relentless pursuit of excellence and thrive in fast-paced environments where innovation and strategic thinking are paramount. Let's connect and explore opportunities to leverage my expertise for mutual success.