Vincent Nanni

Background

About Vincent Nanni

I am a freelance with more than 20 years experience in B2C/B2B and multi-channel approaches always keeping customer in the center of the decision. I am passionate about web and enthusiast about new Marketing approaches. I strongly believe that only webcentric organizations will survived the next 5 coming years. Professional achievements: 1) Strategy Leading audit giving General Managers or Board of Directors a range of strategic options regarding the development of their company 2) People Management Interim Management Implementation of a multichannel organization Leading teams from 5 up to 23 persons (hiring / development / laying off) 3) Marketing Managment Implementing a Campaign Management TooL Developping Customer Life Cycle Program Audit of Marketing expenses resulting €500k yearly savings Pitching communication agencies Pitching media agencies Pitching merchandising companies / print companies Maximalization and focus on ROI Developping Private Labels brands for home staging retail stores (Home Market) Developping, launching and managing customized magazine Implementing NPS methodology within organization and sharing results with POS Launching and animating decoration workshops Selection, implementation of an internal radio broadcasting system Project leader for a in store Automatic People Counting Solutions Ethnical segmentation 4) Digital Training @ BAM ( Marketing Digital & Communication) Revampingf website on new operating platform Implementing E-commerce website (B2C and B2B) Setting up web team: Improving conversion% Reducing bouncerate Optimalization of traffic Introducing multivariate A/B testing Web agency beauty contest Optimalization of web budget