Seniority
Director
Department
General Business & Management
Location
Paris
Industry
Retail
Company size
106K
Contact information
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v•••••••@nike.com
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Background
About Vincent Verdier
I’m a curious researcher and strategist with over 15 years’ experience working globally client and agency sides.I believe in people’s intricacies, ambiguities and paradoxes when building consumer strategies. There are many sides to ‘a consumer truth’, and understanding these motivate me. So is leading teams and impacting business decisions. I ask questions, search for answers and plan strategies that are culturally sound. I’m trilingual in English, French and Spanish. I’ve lived in Paris, New York, Lancaster (USA), Toronto, Barcelona, London and Paris again.Insight-driven thinking based on both qualitative and quantitative approaches Specialties: brand positioning & strategy - media planning - concept and creative development - portfolio management - Ethnography - group discussions - shopper analysis - innovation
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