Vineeta Singh

Background

About Vineeta Singh

I am a results-driven retail and FMCG professional with over 17 years of experience in Merchandising, Category Management, and Space Planning across Top Indian retail organizations including 7-Eleven India, Future Retail, and Hypercity. I specialize in building data-led strategies that improve category performance, optimize shelf space, and increase revenue across food and non-food categories. In my most recent role as an Independent Retail Consultant, I’ve helped brands and suppliers transform their go-to-market strategies, streamline inventory, and launch high-performing assortments. My ability to align merchandising plans with consumer behavior and business goals has consistently delivered measurable results. Since 2024, I’ve expanded into global trade and exports, helping Indian FMCG brands enter high-potential markets like the UAE, US, UK, and Singapore. With a strong grip on category analytics, vendor negotiations, and international compliance, I bridge the gap between Indian innovation and global demand. Core Expertise: Assortment Planning | Category Development | JDA Space Planning | Vendor & TOT Management FMCG Focus: Food & Grocery | Personal Care | Homecare | Dairy | International Food Retail Strategy: Profit-Driven Merchandising | Planogram Execution | Promotions & Launches | Space Mix vs SKU Mix I’m passionate about solving real retail problems and helping brands grow through consumer-centric, scalable, and strategic merchandising. Past Experience: Senior Retail Leader with 17 years of experience in business-critical roles across Merchandising, Category Management, Sales, and Distribution. Proven expertise in leading the Dairy & International Food business at Hypercity, Big Bazaar & Reliance Retail, driving end-to-end success from Planning to Execution. Adept at Assortment Planning, Marketing, Promotions, Negotiations, and Strategy, with a strong track record of optimizing product portfolios, enhancing business performance, and delivering sustainable growth.