Vinod Vijaykumar

Background

About Vinod Vijaykumar

CEO and Founder @ Windowseat After having spend 15+ years in advertising, promotions and events I decided to start all over again with Windowseat- a company which believes that advertising (the way we know it) is either dead or dying. I have worn many hats in my career, and as a result, my window to the world of marketing communication has given me a better perspective to what works and what doesn't. The value that I bring to my clients boils down to the following- I am an integrated marketing communications expert. So in that sense your marketing challenge will bother me- what will not bother me is the width in terms of what form of communication could solve your challenges- I have a team that is deliberately multi-skilled and multi-disciplinary. We have made a conscious decision to hire non-advertising professionals in our company. So don’t be surprised if you find a musician or an outdoor enthusiast cracking your brand strategy- I have big ideas. Everyone in advertising has them, but what matters is execution. I execute- Social for me is not social media. Social is brand messaging giving way to brand behaviour- We defy logic - Our brand strategy framework 'MAGIK' helps clients break the logic in their category, helping them grab a larger share of the future, exponentially- Finally I love making professional acquaintances. Reach out to vinodvk@windowseat.co.in if you want to talk brand, marketing and advertising, preferably over a drink. Awards MAA Globes 2009 for Best Use of Direct Marketing in an Integrated Campaign and Most effective Low Budget Campaign (Client: Tata Goldplus, Category – Jewellery retail)