Viola Baiutti

Background

About Viola Baiutti

Strategic and versatile marketing leader with over a decade of experience across the pharmaceutical, nutraceutical, medical device, and cosmetics sectors. I’ve built a well-rounded commercial profile spanning multinational corporations, family-owned businesses, and healthcare communication agencies— leading initiatives in both B2B and B2C environments. My career journey bridges science and market expertise. From managing global healthcare campaigns to driving product innovation in CDMO settings, I bring a holistic understanding of the product lifecycle, customer insights, and brand development. Currently leading the B2B marketing function at Fine Foods, I collaborate across teams to position the company as a value-driven development partner. My experience includes brand management at Bayer, key account leadership at Biofarma, and cross-market strategic roles at WPP Health. I am passionate about developing customer-centric solutions, navigating complex markets, and building sustainable commercial strategies that generate long-term impact. Core strengths- B2B Marketing Strategy & Key Account Development - Go-to-Market Planning & Brand Building - Digital Transformation & CRM Integration - Cross-functional Leadership & Project Management - Scientific Communication & Stakeholder Engagement - International Commercial Mindset & Growth Strategy