Viorel Mocanu

Background

About Viorel Mocanu

I am a seasoned online consultant, building experiences (sites & apps) and helping companies grow since 2003. My background is technical, and I have skills in IA, UI, UX, HTML, CSS, typography, marketing, management, leadership, auditing and growth. But I'm an "optimizer" at heart. I love analyzing something, figuring out what's wrong with it and devising a plan to help improve it. I can help with the architecture, design and crafting of experiences that tell the story of brands and share their values. But I can also audit a business or an online outlet like a website and figure out if it's in the best place to perform at maximum capacity. And if not, I can devise a prioritized list of issues to be fixed and a plan to fix them. I can also connect businesses with verified experts in all fields involved in this plan. My initial career as an individual contributor and later as a team and department leader has given me perspective into all the technical and commercial aspects involved in a successful online business, including information architecture, design, front end, back end, monetization and ROI, conversion and CRO, analytics, SEO, marketing, social media, recruiting strong teams, developing processes and growth hacking. Now, I've been developing new skills when it comes to Business Intelligence, Business Strategy and Product-Led Growth. I have a proven track record in: speaking to existing and prospective clients, analyzing user needs & behaviors, adapting organization, labeling, navigation and search systems designing attractive interfaces, with an emphasis on user needs, fluidity, impact and result-driven design for ROI developing mobile-first, responsive, semantic and standards-based HTML, CSS and JS (including modern frameworks like React, Vue, Svelte and Astro) with international standards for code validity, usability and accessibility constructing product analytics that ensure visibility and clarity, and that can foster easy A/B testing, CRO, and BPR marketing all that into an easy to convert package via SEO, CPC, social media marketing and direct marketing (email & guerilla tactics) people-centric team leadership (with lots of inspiration from the Servant Leadership movement) where I try to empower colleagues to be the best version of themselves My expertise recommends me for projects like growing startups and established businesses, auditing or coordinating the design or redesign of websites & mobile applications, and helping shape online strategies concerning marketing and branding, or building teams to achieve those goals.