Vipin Darade

Background

About Vipin Darade

I headed India’s largest-selling motorcycle brand – Hero MotoCorp Splendor+(grew sales by 24% in FY’23), launched the hi-tech and premium variant Splendor+ XTEC, and strengthened the leadership position of Brand Splendor+. I received the Nakshatra Awards in 2022, 2020 & 2016, the Achiever Award, and the Rural Championship Award in 2016. As a certified NexGen Brand Leader, I have 9 years of experience driving the success of India’s iconic two-wheeler brands. My sales experience spans urban & rural markets across North, West, and East India. I identify customer needs and create value in the ecosystem through product innovation, data-driven marketing strategies, and collaborative leadership. An engineer with an MBA in marketing from JBIMS, I joined Hero MotoCorp in 2015 as mobility plays a vital role in the growth of a nation. My journey has been satisfying & rewarding. I have delivered efficiencies across conventional & digital formats, optimized media budgets and cost-per-inquiry, and boosted margins through brand premiumization and last-mile tactical campaigns. Innovative Initiative: I developed and executed a women-centric project in West Zone 2018: Chalo Sakhi Pleasure Seekhein to empower rural women by imparting two-wheeler riding skills (trained participants). Some of my notable achievements include the launch of the New Glamour with 360-degree campaign, increasing market share in the 125cc motorcycle segment by 3%, and launching Xtreme 125R, India’s first motorcycle launch with gaming influencers, achieving a 5% market share within 3 months. At Classic Legends (Mahindra Group), I head Jawa portfolio. I launched Jawa 42 FJ, garnering wide media coverage, consumer engagement, and doubling volumes. I also led the Rang Jawa campaign to promote Jawa-350 variants. Beyond work, I mentor rural students and compose Marathi poems (please visit https://vipindarade.blogspot.com/). Colleagues will describe my strengths as patience, persistence, openness, and teamwork. Testimonial from Mr. Danish Ghazali Siddiqui (Former Head of Rural Business Hero MotoCorp): “Vipin, for me, has always been among the most trustworthy and committed team players. A right mix of relevant content and passion to excel and achieve the impossible with an endearing smile. an outstanding resource!” Skills: GTM, Product Launch, Urban & Rural Channel Sales, Digital Marketing, ATL & BTL Promotions To know more about me, reach me at vipindarade@gmail.com