Vitor Dottori

Background

About Vitor Dottori

In 2009, I had my first main role as a professional and what I believe a lifetime opportunity: to design and front-end code the main digital project of MTV’s main event of the year VMB (Video Music Brazil Awards). The project achieved excellent results in digital livestream audience, using interactive technologies only seen nowadays in a major scale. The project won the best digital case of Grupo Abril - at the time, the largest and most influential Communication and Distribution group in Latin America. After this successful project, I started my own business at the age of 22 - a Creative Agency. This quickly caught the attention of investors and larger clients, growing from one (me) to 18 employees in less than a year. I consider as my main professional challenge becoming the head of Design and Marketing of Brazil’s largest healthy fast food chain, Salad Creations. There I was able to apply every aspect of branding and retail design, leading to a substantial restructure in naming, branding, architecture and business strategy. During those two years I was the leader of this massive project, where we had to sell the new idea to the franchisees and rollout 45 point of sales, in 12 different states. In 2018, I took yet another challenge, designing a bar/restaurant in the city of Sorocaba (located in the state of São Paulo). I took care of all aspects from the ground up such as identity, architecture, business strategy, retail design, photography, drinks, menu and built a team of people to implement the concept that had been developed. The restaurant, named Kós Fresh Greek, was an instant success becoming the best restaurant in town on the second month of opening and on the third month the biggest sales in wine in São Paulo’s countryside. Currently, I am on a new venture as head of product and design for DOMA Parts.