Vitor Lima

Background

About Vitor Lima

Director of IT & Digital Marketing with 20+ years of experience driving transformation, growth, and innovation across industries including wholesale food distribution, Canadian brands, North America-based franchise networks, law firms, architecture, and niche retail (e.g, robotics, candy, and food importers). With a strong background in IT management, web development, and data-driven marketing strategy, I specialize in building scalable digital infrastructures and high-performance online ecosystems for B2B and B2C clients. I’ve led teams to deliver and scale multi-million dollar e-commerce platforms, top-ranking SEO/SEM campaigns, and sophisticated lead generation engines that drastically improved business visibility and conversion performance. My approach integrates strategic planning, project management (PMP-based), and the adoption of AI-powered tools, business analytics, and digital innovation to maximize operational efficiency and marketing ROI. I'm passionate about designing systems that are not only effective but future-proof, blending technology with strategic insight to accelerate results. Recent Highlights: Developed and scaled lead gen platforms for major franchise networks across Canada Drove significant sales growth for B2B/B2C e-commerce businesses in food wholesale, candy, and robotics Positioned professional services (law firms, architects) as leaders in local organic visibility and lead acquisition Implemented AI tools, business analytics systems, and agile project management practices, enhancing performance across teams and operations If you're seeking a strategic IT and digital marketing leader who can align business goals with powerful digital execution—let’s connect. vitorodrigo@gmail.com