Vivekanand Kedar

Background

About Vivekanand Kedar

Over 5+ years of experience in the Salesforce.com CRM including Administration, Configuration, Implementation, Development and Support experience. • Good hands-on experience in Apex, SOQL & SOSL, Visualforce, Apex Trigger, Workflow, Flows, Custom Setting, Custom Metadata, Validation Rules, Assignment Rules, Approval Processes, Page Layout and Lightning Page Customization, Lightning app, Custom tabs, Test methods, Lightning Aura and LWC, Adv. Asynchronous Apex, Batch Apex, CSS3, HTML5, Java-Script, Data Migration Tools (Import Wizard, Data Loader, Workbench and Salesforce Inspector). • Extensive experience in designing Custom Objects and Relationships, Custom fields, Picklist Value Sets, Global Actions, Standard and Custom reports, Dashboards, Folder Structure and Security, Reports, Lightning email templates and Alerts. • Proficient in salesforce security and data sharing setup using Roles, Profiles, Permission sets, Permission set groups, Organization wide defaults, Sharing rules, Queues and Public groups. • Worked on Account Engagement implementation, Lightning App, Business Units, Connectors and User Sync, Marketing data sharing, Connected Campaigns, Domain management, Object and Field Configuration, User Management, Scoring and Grading, Engagement Programs, A/B Testing, Autoresponder emails, Automation Rules, Landing page, Sync errors, Email Templates and Rendering tests, Forms & Form Handlers, Campaigns, Reports, Prospect Import and Export. • Implemented Dashboards, Lenses, Datasets, Collections and Apps with Analytics Studio. • Worked on Sales Engagement implementation and Einstein Activity Capture setup. • Experience in Marketing Cloud implementation, experience in optimizing email marketing campaigns, Email Studio, Web Studio, Journey Builder, Data Extension, Automation studio, Content Builder, Contact Builder, Email Templates and knowledge of AMP scripts. • Worked on solution designing for creating customer journeys using Journey Builder and customer data segmentation using Automation Studio. • Worked on creating custom cloud pages, content and responsive email templates using email studio and content builder in the marketing cloud. • Worked on SFMC configurations and customizations which included Data Extensions, FTP, Activities, Lists, Segmentation, Sender Profiles, Delivery Profiles, Send Classifications, Apps, Users, Roles, Business Units and Salesforce Integration. • Used Atlassian Jira for tracking user stories and managing projects. • Strong work ethic, taking ownership of all duties and ability to perform well under pressure.