Vj Japos
Research Director - Shopper Marketing Research at Firestarters Inc
Based in Manila, Philippines
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Seniority
Director
Department
Other
Location
Manila
Industry
—
Company size
1
Contact information
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v•••••••@firestarters.com.ph
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Background
About Vj Japos
Why!” I am the kid with unending questions; That’s how family (fondly) remembers me. Nothing changed. I am still asking questions and even made it a career. I am a Shopper Marketing Research Expert. My specialization lies in uncovering motivations and barriers of purchase. Finding insights to influence shoppers. Provide strategic inputs for shopper-centric trade marketing activities. More than 25 years of experience; I have analyzed behavior of more than shoppers, from different channels (modern, general trade, specialist), small & major retailers, across 500+ retail outlets nationwide. I know channel nuances of Philippine market. As Shopper Insights Strategic Partner, I was central to optimizing trade investments of leading companies and major retailers: Unilever Philippines, Universal Robina (URC), Mondelēz International, RFM/Selecta Phils, Century Pacific Food Inc, Colgate-Palmolive Philippines and Unilab, Puregold Price Club Inc, Robinsons Corporation, Rustan’s, 7-Eleven, Mercury Drug, Walter Mart. Do you have shopper questions? Let me do the “asking”. Give me a call or send me a message.
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