Wade McFarlane
Senior Analyst at Strategic Momentum Group
Based in Queensland, Australia
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Seniority
Staff
Department
General Business & Management
Location
Queensland
Industry
Business Consulting and Services
Company size
20
Contact information
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w•••••••@strategicmomentumgroup.com
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Background
About Wade McFarlane
We help blue chip organisations understand and connect with their customers by applying the latest insights from neuroscience. This allows our clients to identify and tailor their advertising to the emotional buying needs of their customers to ensure the highest levels of cut-through and engagement. We uncover the difference between what customers need and want. What we offer our clients: Brand Strategy Testing Execution Testing Territory testing Construct testing Neuro-segmentation Neuro-tracking NeuroSegmentation uses deep-dive interviews, panels and online surveys to track and identify unconscious emotional motivators that drive customer expectations and purchasing behaviours. It enables your organisation to take customer insights to the next level and: Embed customer loyalty Migrate competitor's customers Deepen trust and advocacy NeuroTracking+ enables your organisation to quantify consumers’ limbic and physiological response to their marketing stimuli. Neuromarketing achieves this through: Eye tracking Galvanic skin response Emotive Electronencephalography
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