Walaa Khaled
Head of Media at Bigfish
Based in Cairo, Egypt
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Seniority
Director
Department
Advertising & Marketing
Location
Cairo
Industry
Advertising Services
Company size
77
Contact information
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w•••••••@bigfishmena.com
Phone
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Background
About Walaa Khaled
My extensive experience in the digital realm has equipped me with a profound understanding of how to effectively implement digital strategies across various business sectors. Over the past 10 years, I have managed operations in a diverse array of industries across multiple countries and continents, including Europe, the USA, Germany, Egypt, Libya, Iraq, Tunisia, Palestine, Côte d'Ivoire, Morocco, Sudan, Zambia, Zimbabwe, and the GCC. This comprehensive background has established me as a results-oriented strategist in digital and social media communications. Since 2016, I have specialized in digital media planning and buying, representing a wide range of clients in Egypt and the GCC. In 2018, I focused on advancing my skills in digital data analysis and developing communication strategies for clients in Egypt, the GCC, Africa, and the United States. I possess considerable expertise in all facets of the digital landscape, from strategy development and media acquisition to social media management and data analysis. I have effectively managed accounts with budgets ranging from several hundred dollars to tens of millions. My extensive experience comes from working with both local digital agencies and multinational media conglomerates. Here is a list of clients whose brands I have had the privilege to develop: E-Commerce: Stacked, Timberland FMCG: NestléBanking: Fawry, Banque Misr Fintech: Moneyfellows Real Estate: TMG (EG & GCC), People & Places, Hyde Park, SKY AD, Travco, One of One, ADD Properties, CED Development, Wadi Degla Development, Upwyde, Cred Development, MINT, Madaar, Tameer, Al Karma, Daima, CCR, MODAD, Cornerstone, MBG Dev, Direction White, 2O5, Vantage, Kulture, Imkan Misr, MainMarks, Coldwell Banker, GAIA, Inertia, Elite. etcAutomotive: Renault, Ghabour Automotive Brands & Services, London Cap Health and Medical: Egypt Vaccination, Tatmeen UAE, UAE Antibiotic Resistance Awareness, Ministry of Health (MoLel Seghar Fakat) Appliances: Huawei, Samsung, IKU (Global & Egypt) Entertainment and Telecommunications: Arpu+ VAS (Shofha, Esaal, O7 Therapy) Sports: Wadi Degla Clubs, Fortune of Well (LA7) Equipment: EGIC, Tahweel Education: Eslsca, UPEI, BISM Cosmetics: Lumify, InfinityHospitality: Steigenberger ALDAU Resort Gaming: Arpu+(Game Sport, Brainee, Geek Club, Goo Game, Grotto Gamer) Music: Arpu+(MuzicUp, Ghenwety) My journey exemplifies the power of adaptability and innovation. By embracing challenges and transforming them into opportunities, I have crafted impactful digital strategies that resonate across borders.
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