Waleed Arshad

Background

About Waleed Arshad

As a marketing professional, I have gained extensive experience in market research, branding, and content creation. At CreteSol, I was responsible for conducting market research to identify customer trends, competitor offerings, and demographic data. I worked closely with creative teams to develop branding ideas, graphic designs, promotional materials, and advertising copies. By discovering effective marketing and promotional channels, I was able to relay product messages to customers and evaluate the performance of the company's marketing campaigns through key performance metrics. At Alight, an international non-profit organization, I created social media posters, strategized social media campaigns, and managed website content. I also fostered positive relationships with other departments to improve communication and networking with other professionals in the industry. As a sales professional at Topline Marketing, I conducted market research to identify selling possibilities and evaluated customer needs. I actively sought out new sales opportunities through cold calling, networking, and social media. I set up meetings with potential clients, listened to their concerns, and negotiated deals. At Pakistan Alliance for Girls Education (PAGE), I developed communication plans, wrote and optimized content for websites, digital newsletters, and social networking sites. I ensured consistency in terms of voice, branding, messaging, and frequency of posting through digital channels. I also developed and delivered well-executed and effective campaigns while maintaining records of media coverage and collating analytics and metrics. At Medgate Services, I researched prospect customers, competitors, and the general market. I maintained up-to-date customer records and a prospect pipeline, ensuring a timely distribution of medicines to clients. I also delivered presentations to local businesses and clients. At National Bank of Pakistan, I represented the bank in a courteous and professional manner, helping customers create accounts and file necessary documents. I rotated in the personal banking sector, corporate banking sector, and investment banking sector to familiarize myself with banking operations. Overall, my experience has allowed me to establish and maintain positive relationships with clients and industry peers, while creating innovative marketing campaigns using robust data. I am committed to providing cost-effective and efficient solutions to meet the needs of any organization.