Walker Garrett

Background

About Walker Garrett

I am a senior brand activation and experiential marketing leader with over 10 years of experience creating high-impact, consumer-focused brand experiences that drive awareness, loyalty, and measurable business results. I specialize in translating brand strategy into immersive programs that influence purchase behavior and build lasting connections across sports, live entertainment, retail, and grassroots platforms.Throughout my career, I have led complex, high-visibility national and international programs for major properties including the Olympic Games, FIFA World Cup, PGA Tour, NCAA Football, and Live Nation tours. I bring deep expertise in full-cycle execution, from concept development and storytelling to venue operations, hospitality, staffing, logistics, compliance, and performance reporting, ensuring every activation is delivered with precision and purpose.I thrive in fast-paced, high-pressure environments and am known for my ability to guide cross-functional teams and partners through demanding schedules and evolving priorities. I have directed multi-market programs across more than 30 U.S. cities, supervised teams of 10 to 40 plus staff per event, and delivered tens of thousands of live consumer engagements that drive trial, conversion, and sustained brand lift.What motivates me most is creating experiences that bring people together and elevate both brand and fan engagement. I am passionate about building scalable, results-driven programs that exceed expectations and deliver strong ROI. I am always open to connecting with partners and organizations seeking a strategic, hands-on leader to drive world-class experiential marketing initiatives. Let’s connect!