Wallan Masson

Background

About Wallan Masson

Career developed in Sales, Business, and Marketing Management Areas. Professional with eight years of experience in the Hospital and Medical Products Commercial area. Expertise in sales of medical products and advanced wound treatment for different health specialties. Participation in the entire sales chain, from standardization in hospitals and health plans to after-sales training. Experience with private and public markets (bidding). • Responsible for managing clients' and designated accounts, promoting, negotiating, and selling products, following established strategies, and achieving the results set in the business plan's annual goals, supporting the production, sales, and business feasibility and sustainability studies. • Accountable for training the sales teams in customer service and sales techniques, developing supervisors' staff in commercial and leadership skills. Experience in hiring routines, training high-performance professionals, and aligning them to the company's goals. • Background on implementing actions and projects using Marketing and Trade Marketing strategies and tactics, managing services and brands, focusing on the customer and sponsor loyalty, building strategies, and brand dissemination. • Professional with a global business perspective to interface with different areas of the company, integrating routines and procedures, focusing on optimizing financial, human, material resources, and implementing Integrated Management Systems. • Working as Focal Point in the management of the sales department, accountable for prospecting and developing new clients, managing accounts, supporting local distributors, and visiting business partners. • Experience in merchandising and business network management, including the coordination and follow-up of third party services, responsible for developing marketing plans to prospect and select representatives, and implement results management tools and indicators (profitability and revenue). • Expertise in visiting clients and business partners, focusing on developing sustainable relationships and increase sales results. Responsible for prospecting new opportunities and managing the budget and market investments.