Wally Spence

Background

About Wally Spence

Strategic automotive and marketing executive with 25+ years of experience driving revenue, product innovation, and customer engagement across retail, finance, and OEM environments. I’ve led F&I departments at high-performing dealerships, including Penske-owned Goodson Honda, and launched full-service retail operations from the ground up. Currently, I advise regional dealer groups on cross-platform marketing as a Regional Automotive Strategist with Comcast Effectv. I specialize in bridging finance, product, and brand strategy to drive growth. From implementing bundled finance products to leading targeted campaigns for luxury and electric vehicle (EV) brands, I bring a hands-on understanding of dealership operations and a big-picture mindset rooted in real-world results. I’m passionate about leading cross-functional teams, shaping product innovation, and delivering measurable results in the evolving automotive and mobility space. I remain focused on driving value through innovation, strategic alignment, and high-performance leadership.