Walter Atta

Background

About Walter Atta

Walter Atta Cell: 202-534-8613 attastylist@gmail.com @baremax.co Creative Producer • Fashion Marketing Consultant • Creative Director with a special interest in Fashion Marketing, Digital Content and Production Design Creative Project Leadership: Proven background of 9+ years in the creative marketing industry acquiring experience across fashion, retail marketing, e-commerce, creative talent development, nonprofit services, education and research, digital product management, and operations. Led cross-functional projects for key senior leadership utilizing my diverse background in fashion marketing consulting, production design, and digital content production. Led product, service, and customer experience innovation initiatives for executive leadership. Employed collaboration and led, planned, and executed creative marketing programs, and facilitated creative problem-solving involving employees at all levels to continuously improve the customer and employee experience. Digital Content Production: Managed production teams of 50+ and cross-functional teams to achieve organizational goals. Over 9 years of achievement driving innovative marketing campaigns of next-gen products for premier fashion companies, including Adidas and Hanifa. Strong communications skills to interface / collaborate with business executives, vendors, cross functional teams, users and customers. Demonstrated capabilities in hiring, training, management, mentoring and developing technical performers. Production Design: Proven ability to inherit products and teams to enhance them, steer operational turnarounds, and deliver performance improvement to processes and services. Strong analytical emphasis on metrics and performance improvement in all solutions. Establishes sustainable processes and standards for continuous, scalable, performance. Streamlines creative development processes for marketing goals, the design strategy, project execution, testing, and support to accomplish creative deliverables. Fashion Marketing Consulting / Product Strategy, Development and Execution: Partnered and collaborated with key senior stakeholders to create a shared vision, align strategy, build roadmaps, and define business metrics/goals. Delivered actionable insights through persuasive visual storytelling to gain executive buy-in and foster increased organizational agility, efficiency, and innovation. Managed and directed product development though roadmaps, prototypes, design and successful implementation.