Walter Coffey

Background

About Walter Coffey

Revenue Generator | Growth Accelerator | Difference Maker With 25+ years of experience in the media, advertising, marketing & sales industries, I move with confidence among new business opportunities, client service and business development tasks. My expertise is embedded in understanding what motivates people & how a product or service can be translated into my clients’ business needs. Over the years, I have worked with many different companies in various industries, allowing me to develop my unique skillset of quickly being able to learn the specifics of the given business & what it needs to gain traction. Recognized as a consistent top revenue producer and innovative omni-channel leader. Proven talent achieving profit & business growth objectives within turnaround & rapid-change environments. Deep understanding of critical business drivers in multiple industries; builds long-lasting trusting relationships with senior executives while driving performance & delivering new business & results. Positive feedback has been given about my abilities to collaborate with many different people in various areas of businesses; my focus on the bottom line needs of the organization I serve, as well as the one I am employed by; being a peaceful, solution-focused person who thrives in a team setting, while able to take on highly-challenging, independent responsibilities. I am motivated by continuous learning & have a need to build on my existing skills, while allowing new elements to complement my professional identity further. Leadership & Strategy: Inspirational leader with history of building and leading high performing teams while executing effective business strategies. Revenue & Growth: Proven talent for new business development. Accurately identify and solve for client KPI’s via data analytics, digital, social, PR/native, strategic partnerships & events. Marketing & Advertising: Data-driven marketer and SaaS sales executive with a proven track record of successfully translating client insights into marketing advertising strategies & solutions. Contact: phone 617.880.9869 - email: waltercoffeyjr@gmail.com Sales/Marketing/Analytics Skills • IAB Advanced Programmatic Cert. • Google Analytics • Google Ad Manager/DFP • Salesforce • ZoomInfo Cert. • Hearst Digital and Management Training • Noll Training • Eckstein • MediaRadar • Excel • PowerPoint • Winmo • Sandler Sales • Brian Tracey Sales Seminar • UpStream Digital Workshops • Paradigm Sales • SellerCrowd • IQVIA • Crossix • WSJ Digital Sales & Ad Ops • NY Times • Data Science • Yelp Intent Engine