Wardah Umer

Background

About Wardah Umer

Hi, I’m Wardah — a digital marketing enthusiast who loves telling stories through content and strategy. I genuinely enjoy helping brands come to life online and figuring out what makes people stop, read, click, and connect. With an MBA in Media Management and Marketing from IoBM, I’ve spent the last 6+ years working across content, social media, email marketing, SEO, and brand building. I’ve led campaigns that boosted engagement by 85%, improved email open rates by 42%, and helped drive over 50% increase in site traffic for different brands. Whether it’s a startup trying to find its voice, a non-profit looking to share its impact, or an e-commerce brand aiming to convert browsers into buyers — I love being part of the journey. I’m especially passionate about working with mission-driven organizations and causes that create real change. For me, marketing isn’t just about numbers (though I do love those too!) — it’s about creating content that feels real, makes people care, and drives action.