Warris Jacob

Background

About Warris Jacob

As an online marketeer, I specialize in inbound marketing. I categorize my knowledge and skills in a T-profile. My expertise lies in search engine optimization (SEO) and full-stack implementation and optimization of HubSpot. I have experience in customer life-cycle management, re-engagement and re-activation of existing customer database with marketing automation, dynamic targeting and workflows. Part of my job-profile is also having know-how about ethical data retention and finding grey-areas for various stakeholders; with the focus on enriching and expanding customer database. This includes creating actionable trigger points to drive conversion and engagement. I have extensive experience working (including migrations) with various content management & customer relationship management platforms. Likewise, I am no stranger to other online specialisms like search engine advertising, social media marketing, UX/UI management, A/B testing and conversion optimization.