Wayne Biggs
Brand Development Representative at Anheuser-Busch
Based in Fredericksburg, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Fredericksburg
Industry
Food and Beverage Services
Company size
7K
Contact information
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w•••••••@anheuser-busch.com
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Background
About Wayne Biggs
Brand Development Representative, High End, Anheuser-Busch: busy selling a select portfolio of craft, import and domestic beer in Virginia. Seasoned manager with over 40 years of supply chain experience, currently on the supplier side of the business. Progressed through the Anheuser-Busch distribution system with four separate distributorships located in Richmond, VA, West Palm Beach, FL, Northern, Central and Western Virginia. Began supplier experience as Region Sales Manager, Craft Brew Alliance. He has developed organizations through a collaborative management style while building multicultural environments. Emphasis on focused recruitment and personnel training contributed to the development of employees and strong customer relationships. He provided tactical and strategic business plan development for associate, brand and financial benefits. Wayne has participated in industry change through building relationships with local, state and national legislative representatives. Involvement with lobbying activity in Richmond, VA and Washington, DC has been the source of ongoing interest. Wayne maintained the Anheuser-Busch Successor Manager role at Brown Distributing Company, West Palm Beach and Guiffre' Distributing Company, Northern Virginia. He has been active with organizations such as the Florida Beer Wholesalers Association, Virginia Beer Wholesalers Association, National Beer Wholesalers Association, Florida Restaurant Association, United Way, Celebrate Fairfax and various chamber of commerce organizations. He has earned awards such as the Florida Sales Manager of the Year and the Palm Beach Restaurant Association Purveyor of the Year.
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