Wayne Lawler

Background

About Wayne Lawler

With 14 years of experience in branding and design, including nearly 5 years as the Vice President of Creative at Octane Marketing, I bring a proven track record of building impactful brand identities and leading a talented design team in the automotive industry. I specialize in developing and turning strategy into compelling visual narratives, guiding creatives to produce work that’s brand relevant and business impactful. I lead with vision, clarity, and a strong belief in the power of collaborative creativity. I am creative, organized, driven, and consumer-oriented. Able to merge client needs with cultural requirements, budgetary restrictions, and logistical considerations to create highly successful campaigns. Proficient in project management and graphic design within the digital landscape, print, broadcasting, motion graphics, video production/editing, UX/UI theory, and illustration. I'm most comfortable working within the Adobe Creative Suite, but continued career growth has allowed me to learn new creative tools outside the Creative Suite.