Wayne Parham

Background

About Wayne Parham

Senior Editor at Bobit Business Media with responsibilities at Work Truck (print publication and web) and POLICE Magazine/PoliceMag.com. I also spent about a year at a sister publication, Heavy Duty Trucking. Previously worked closely with local and state public safety agencies for over three decades. Extensive background in print and digital journalism. Expertise includes proofreading, AP style, copy editing, Adobe Photoshop, pre-press, and layout and design. Knowledgeable in marketing and sales, both traditional and digital. Skilled at creating targeted digital campaigns using a blend of tactics, including geo-fencing, geo-targeting, site retargeting, search targeting, contextual targeting, event targeting, and other tools. Adept at creating business and sales proposals and delivering presentations. Commonly work with advertising and marketing clients to uncover needs, design solutions, and create marketing plans. Previous newspaper publisher with over 14 years of experience hiring, training, and supervising staff. Experienced at managing P & Ls, evaluating financial reports, analyzing business data, negotiating, and leading a marketing sales team and news staff for publications.