Wei Lin

Background

About Wei Lin

Multidisciplinary creative with over 15years of experience working with startups and large corporations on branding, creative direction, trend research, print, and production. Aiding businesses in building their branding and design teams from the ground up. Collaborating with clients and factories to ensure perfect prints and products. Successfully launching to market through storytelling, marketing direction, media, photoshoots, and social media content.Career wins include:• Successfully launched and received full funding for Somi Apparel’s Kickstarter. • Redesign of TJX Corp. private Lunar New Year brand to carry through all future Zodiac animal years. • Formed new vendor relations, saving Reebok 50% of their original cost on inline packaging.• Created and executed apparel print processes for Brooks Running, working on-site in Asia with mills. • Expanded markets for New Balance Running and designed the bestselling running kit for NYRR. • Top athletes like Coco Gauff, Kawaii Leonard, Brad Marchand, Francisco Lindor, and Gabrielle Grunewald have been featured in my designs.• Featured print designs on the cover of ESPN, Women's Running, and tiger camo print design awarded “Gear of the Year” in Runner's World magazine.