Wenche Wang
Assistant Professor at University Of Michigan
Based in Ann Arbor, United States
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Seniority
Staff
Department
Education
Location
Ann Arbor
Industry
Higher Education
Company size
38K
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Background
About Wenche Wang
I am an Assistant Professor in Sport Management at the University of Michigan. My research focuses on the digital economics and digital marketing of sports. Applying economic theories from the microeconomic field of industrial organization and employing advanced econometric techniques and machine learning algorithms, my work explores two key areas: understanding sport consumer preferences and demand on digital platforms, and examining the implications on marketing strategies for sport organizations and online platforms. At the University of Michigan, my teaching focus includes data management and visualization, analytics methods, and research philosophy. I have instructed on statistical packages and programming languages such as R, python, and Stata.
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