Wendy Baird

Background

About Wendy Baird

Brand and positioning strategy, designer and marketing advisor in wide range of business types and sizes - business to business brands, professional services, national associations, sustainable businesses and more. Background includes PR and Marketing directorships with nonprofits and mid-market businesses. Have consulted small business startups, nonprofits and corporations in their positioning, business and product launches and brand re-launches. Specialties in corporate social responsibility and green-certified communications. Wendy has written and spoken on topics including social media for advisory firms, personal branding, positioning, brand differentiation, how corporate social responsibility and green issues influence brand, and has led workshops related to marketing differentiation. • Corporate communications professional with over 25 years in communications, design and positioning strategy. • Member Howard Tech Council Advisory Board • Member, Board of Directors, National Family Resiliency Center (NFRC) • Expertise in brand strategy, green and social responsibility marketing • Member AIGA (American Institute of Graphic Arts), NAFE (National Association of Female Executives, GreenConnected.com, DesignCanChange.org • Former board member, Advertising and Graphic Arts Society • professional singer and actress Specialties: positioning, brand strategy and identity, naming, copywriting, creative direction, public speaking, green and corporate social responsibility communications