Wendy Sin

Background

About Wendy Sin

With over 15 years of experience in managing large-scale enterprise projects and programs across the APAC region, I specialize in global sourcing, vendor management, cost control, quality assurance, and regulatory compliance within the retail, trading, and manufacturing sectors, particularly in packaging and printing.I lead design and packaging operations throughout APAC, providing strategic direction to our global team in process development, standardization, packaging engineering, and print management, adhering to ISO 12647 standards. My extensive network includes over 100 printers across Asia (China, Vietnam, Taiwan, Thailand, Indonesia, and Malaysia), selected for their specialized capabilities and strategic locations.In collaboration with more than 10 leading global packaging suppliers, I deliver comprehensive packaging solutions to major retailers, including Amazon, Target, Walmart, Tesco, Sainsbury, Best Buy, B&Q, Toys"R"Us, Miele, Black & Decker, Dollar General, and Kmart.I manage over 30 product categories and SKUs annually, covering a diverse array of goods such as appliances, consumer electronics, furniture, toys, seasonal products, and FMCG items. Coordinating with more than 200 global product vendors, including Electrolux, Foxconn, Panasonic, and Char-Broil, I ensure seamless execution and delivery.The programs I oversee typically range from $100 to $200 million, facilitating the delivery of containers of solutions to a Fortune 47 company with a global retail presence of $42 billion.