Whitney Meyer

Background

About Whitney Meyer

As a Senior Communications Designer at Initiative, I work on the Amazon Prime Video account for international markets, creating and executing innovative and effective multi-channel marketing campaigns that drive awareness, engagement, and retention for the streaming service. I collaborate with the Rufus team, a dedicated agency within Initiative that specializes in Amazon's global culture and entertainment business, to leverage data, insights, and creativity to deliver impactful and relevant media solutions for diverse audiences and regions. I have over four years of experience in integrated media planning, working with prestigious clients such as Apple and OMD USA. I have developed and honed my skills in data manipulation, problem solving, and cross-functional communication, as well as my passion for global culture and entertainment. I hold a Master's Degree in Marketing/Marketing Management from the University of Southern California, where I gained a solid foundation in marketing theory, research, and practice. I am always eager to learn new things, explore new opportunities, and connect with like-minded professionals. In my free time, I enjoy being outdoors with my bull terrier and rollerskating. Feel free to reach out to me if you want to chat about media, marketing, or anything else.