Whitney Potter
VP of Merchandising - Mlb and Music, Entertainment, and Pop Culture at Fanatics, Inc at Fanatics
Based in Jacksonville, United States
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Seniority
Vp
Department
Sales & Business Development
Location
Jacksonville
Industry
Technology; Information and Internet
Company size
14K
Contact information
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w•••••••@fanaticsinc.com
Phone
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Background
About Whitney Potter
E-commerce Vice President with 18+ years of proven success driving business growth through strategic leadership and data-driven insight. Skilled in building and developing high-performing teams, fostering talent, and aligning organizational goals to consistently exceed performance targets. Recognized for enhancing profitability through curated product assortments, strategic vendor partnerships, and innovative go-to-market strategies. Adept at leading cross-functional initiatives that strengthen brand presence, elevate customer engagement, and deliver competitive advantage in dynamic digital marketplaces.
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