Wiktoria Malicka

Background

About Wiktoria Malicka

Dynamic and results-driven Retail Media Lead with a proven track record in driving omnichannel marketing strategies, eCommerce acceleration, and data-driven personalization across global markets. Currently spearheading innovative retail media initiatives at Versuni, I lead global implementations across Amazon Ads, leveraging Amazon Marketing Cloud (AMC) and first-party data integrations to deliver measurable business impact. With extensive experience across DSP, Sponsored Ads, Prime Video Ads, and affiliate programs, I’ve led end-to-end campaigns across top-tier markets including the US, Germany, the Netherlands, and Brazil. My strategic vision is backed by hands-on execution: optimizing budgets through Skai automation, scaling insights via AMC, and presenting best-in-class innovation at global forums like Amazon Ads’ Connected Worlds in Dubai and Adweek London. A strong advocate for advanced measurement, I consistently unlock actionable insights by combining retail data, audience behavior, and machine learning tools. I excel at cross-functional collaboration, stakeholder management, and transforming complexity into clear strategic roadmaps. Passionate about the future of retail media, CPG digital transformation, and commerce content ecosystems, I bring both visionary thinking and operational excellence to the table. Core competencies: Retail Media Strategy | Amazon Ads | Amazon Marketing Cloud (AMC)| eCommerce | 1P Data Integration | DSP | Prime Video Ads | Personalization at Scale | CPG | Skai Automation | Global Campaign Management | Media Roadmapping | Thought Leadership | Omnichannel | Affiliate Marketing | Marketing Innovation | Advanced Measurement