Wil Paschall

Background

About Wil Paschall

SEO Manager with 10+ years of industry experience. I have managed many projects and campaigns to increase organic traffic and improve search engine rankings. Since 2011, I have been involved in SEO, focusing on keyword research, content optimization, and technical SEO. My key strengths include my abilitys to teach, communicate technical details, and delegate daily and weekly tasks while overseeing the overall SEO strategy. I have a trained eye for detail and a passion for the highest possible quality, allowing me to produce work on time and on budget consistently. I am experienced with Search and Web tools that include Ahrefs, GSC, ScreamingFrog, Keyword Planner, Mangools, Google Analytics, SiteBulb, Jasper.ai, and others. My experience includes using data and analytics to understand campaign performance, drive decision making, and measure outcome success. I work closely with content writers and am involved with outlining, editing, optimizing, and ordering website content for product pages, service pages, and blog topics and posts, local information posts, and other local SEO focused topics. I have a track record of ranking websites in the top 3 organic spots for high-competition keywords, even in highly competitive niches. I have worked extensively on local SEO, including Google Business Profile content and optimizations. I have successfully ranked Google Business Profile listings in the 3-pack for high-competition local search terms, helping businesses to gain more visibility and attract more customers. I am also experienced in implementing and assigning tasks for technical SEO issues, ensuring that websites are optimized for search engines and that any technical issues are addressed promptly. I have garnered relationships with some of the best SEO experts in the industry, and I enjoy contributing new ideas and tactics to SEO teams and other SEO groups. Through these collaborations, I have stayed ahead of the curve and ensured that my clients receive the latest and most effective SEO strategies. In short, my experience and skills in SEO make me a valuable asset to any team. I am self-directed, deadline and result oriented, and passionate about what I do and committed to achieving results that exceed expectations. I believe that having strong communication and collaboration skills leads to better strategic decisions for clients.