Wilfred Wekesa

Background

About Wilfred Wekesa

An expert Senior Sales Specialist leveraging my expertise in handling Regional Sales Management, Key Accounts Management, Distribution Management, Territory Sales Management, Trade Marketing, Business Development and coordinating sales operations in a given geographical area. Most importantly, I always ensure success and professionalism in all roles designated to me. Key highlights of my career milestones include; managing the development and execution of Key Accounts' plans to achieve mutually defined objectives, profits/NSV and brand growth targets, ensuring that the territory distribution objectives of brand availability, stock holding and stock rotation were achieved in line with the company strategy, developing and implementing a territory trade marketing plan which met the objectives of the area trade marketing plan in brand, volume, merchandising and promotion. Also an expert in conducting market research, assessing customer needs, recruiting and training sales staff, implementing marketing plans, and setting sales targets combined with a strong acumen in leadership, analytical thinking, business acumen, self-motivation and excellent networking and communication abilities. My dedication to driving new business development and maximizing sales opportunities across assigned regions, along with my steadfast motivation to meet or exceed sales goals, characterizes my career trajectory.