Will Arnold-Baker

Background

About Will Arnold-Baker

In 2017, after a decade as MD of Publicis London, I snipped the apron strings and started Come the Glorious Day with my creative partners Matt Anderson and Steve Nicholls. Seven years on, we’ve built brands and campaigns with lasting glory for ODEON, Polaroid, St John Ambulance, Medivet, Worcester Bosch, Barratt Homes, PropertyMark, The Betting and Gaming Council and many more. We’re an advertising agency for the modern era. Delivering creative campaigns that include brand-building from scratch, TV advertising, outdoor, radio, AI, and of course that staple of the noughties, digital. And what of digital? In the new frontier of marketing, digital might be a staple but it’s also become homogenised by belief. Meta is swamped with samey work. Our campaigns always outperform their sectors because we think properly about creative solutions with impact and relevance rather than churning out disposable assets to tick boxes on a plan. We’re deliberately not sector specialists, as we believe that starting with sector norms drives vanilla work. Instead we create bespoke campaigns using strategic insights from many walks of life. It’s an approach that has created lasting glory in property, luxury, tech, fintech, charity, FMCG, media, entertainment, public sector and entertainment. We try not to overthink our sweet spot, but if you’re a feisty British brand that wants to outpunch some of the big guys, you might want to come and have a coffee on our roof-terrace in Clerkenwell.