Will Barrett
Head of Brand at Smartex.Ai
Based in Portugal
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Seniority
Director
Department
Advertising & Marketing
Location
Portugal
Industry
Automation Machinery Manufacturing
Company size
86
Contact information
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w•••••••@smartex.ai
Phone
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Background
About Will Barrett
I’m a brand and creative leader with 10 years of experience building brands that drive impact and move businesses forward. Currently Head of Brand at a high-growth tech company focused on AI and sustainable textile innovation. I work at the intersection of design, storytelling, and strategy, turning complex ideas into clear, character-rich brand experiences that scale. From design systems to go-to-market campaigns, I build tools that resonate with the people who matter most. I’ve shaped early-stage brands, evolved legacy identities, and led cross-functional teams toward work that’s thoughtful, effective, and built for the long term. Always up for connecting with other creative minds building a more sustainable future.
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