Will Burnette

Background

About Will Burnette

I am passionate about shaping the future of freshness, safety, and sustainability, I use brand storytelling to bring invisible hygiene technologies to life. At SANITIZED USA my focus is on influencing brand owners, industry partners, and innovation leaders who want to deliver more than just performance rather they want trust, compliance, and lasting value. Today’s textile customers care about more than function. They demand sustainability, skin safety, odor control, and clear differentiation. My role is to ensure the SANITIZED brand stands for those values both in science and in story. With a bold yet approachable tone, I position our brand as a strategic partner, not just a supplier providing help to customers on the journey of elevating their offerings with trusted, proven hygiene technologies. What sets SANITIZED apart is our 90 plus year legacy of Swiss innovation, as well as our dedication to performance without compromise. As hygiene expectations grow across activewear, workwear, and home textiles we work to educate and provide safe, sustainable, and brand-enhancing solutions built for next-gen consumers. In my free time I enjoy doing things that bring people together whether it’s smoking BBQ low and slow, hitting the lanes for a few games of bowling, or casting a line out on a quiet morning of fishing. I’m also a big fan of NASCAR, where the speed and strategy keep me hooked, and I never miss a chance to cheer on the Gamecocks in any sport. It’s all about good food, good competition, and good company. Sincerely, Will Burnette will.burnette@sanitized.com +1-864-230-6030