Will Cummins

Background

About Will Cummins

With over 10 years of experience in various financial roles, I am a passionate and driven commercial finance professional, with skills in business analytics, financial planning, and communication to help answer and seek out opportunities to improve business performance.I am motivated by the mission of Mountain Warehouse in helping everyone enjoy the great outdoors, and I bring a diverse perspective and experience to teams, having worked in both the private and the not-for-profit sectors.In my previous role at Which, the consumer's champion, I provided strategic and financial input to a breadth of decisions, such as revenue retention, pricing, marketing, and magazine production. I built a new revenue retention tracker for the Trusted Traders business, performed incremental paid search analysis for Marketing, analysed a new tiered pricing structure for Legal Services, and modelled various scenarios for magazine alignment. I also partnered with the MDs, the Head of Advice Services, HR and Marketing to track and report on performance, monitor headcount, and manage budgets.In my previous role as a finance consultant at PwC, I helped clients with performance management and operational issues within their finance functions, such as management information, integrated planning and forecasting, business analytics, and process design and optimisation.