Will Lizardo

Background

About Will Lizardo

I am a Technical Sales and Business Leader with a strong background in embedded systems, semiconductors and IoT solutions. I am passionate about turning complex technology into clear commercial outcomes.As Second in Command (2IC) at Glyn High Tech, I report directly to the business owners and shareholders, overseeing strategic initiatives across Sales, Marketing, IT and Customer Service. Over the past seven years, I have progressed from Sales Engineer to ANZ Sales and Engineering Manager, helping to steer the company through a major transformation that delivered a threefold increase in revenue and the implementation of data-driven management systems.My leadership approach combines technical depth with commercial strategy. I remain hands-on with key accounts to stay connected to customers and market trends while driving operational excellence, supplier partnerships and cross-functional collaboration. I introduced sales KPIs, led the Power BI rollout and supported the creation of new roles such as Product Management to strengthen Glyn’s position across Australia, New Zealand and overseas.Recognition Rising Star Sales Engineer – Future Electronics HQ, Montreal (2017) Top Revenue Creator – Nordic Semiconductor (2024)I am motivated by building scalable systems, developing strong teams and forming long-term partnerships that connect innovative technology with business success.