Will Morse

Background

About Will Morse

Conscientious professional with 23 years experience in the sports betting industry. A highly organised and efficient individual, whose thorough and precise approach to projects yields excellent results. Originally starting in retail shops then progressing into a head office web content management and operations role. Learning sportsbook structure in the early days of the online gaming boom led to looking for ways to improve and automate the content management and publishing structure. This in turn was a natural progression toward a role in the Trading area of the business, learning factors around odds compilation and trading process. The two areas then combining to a natural progression into product ownership as the industry moved towards bespoke trading platforms driven with in house pricing models. Recent achievements within current role include the implementation of multiple sports betting opportunities in house and 3rd party, covering specifics from the Trading UI to the display to customer on front end. Having worked on several implementations of building internal sports models into an automated pricing solution within roles. More recently have ran projects on developing consolidated risk systems for multi brand and channel gaming groups in addition to exchange driven and GPS driven Horse pricing platforms. Experienced in leading development of product throughout the stack, from trader facing platform, to backend settlement implementations and front end digital market presentation over various projects including: Continuous settlement Bet Acceptance tolerance Cashout Cashout tolerance Oddsboost Betbuilder Dynamic line cashout In-play price throttling Global Risk application Consolidated Field book integrations In-play Horse pricing systems Esports robotrader and offer