Will Orchard
Sales Lead, Chief of Staff at Shandy Shack
Based in London, United Kingdom
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Seniority
Other
Department
Other
Location
London
Industry
Food and Beverage Services
Company size
8
Contact information
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w•••••••@shandyshack.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Will Orchard
Employee No. 1, Chief of Staff / Sales Lead and previous Co-Owner at Shandy Shack, a category pioneering craft beer shandy brand. We were acquired by SHS Drinks in November 2024. Since 2022 I’ve led direct sales, scaling the company at 60% YoY growth - managing 13 wholesalers, 300+ independent nationwide stockists and all Out of Home, On-Trade, Foodservice and Non-Grocery Retail sales channels. I’ve also; hired 4 team members, negotiated commercial terms, executed brand activation campaigns and more. Prior to Shandy Shack, I was a Private in the Parachute Regiment of the British Army, until early medical discharge. I’m passionate about curiosity-driven storytelling, backing early FMCG brands, and wellness. Often referred to as ‘an energetic fella’.
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