Will Sullivan
Chief Marketing Officer at Prxy Co
Based in Boston, United States
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Seniority
C-Team
Department
Advertising & Marketing
Location
Boston
Industry
Real Estate
Company size
8
Contact information
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w•••••••@prxyco.com
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Background
About Will Sullivan
As a member of Message Lab’s founding team, I’ve built the agency’s Audience Development practice area, focused on driving engagement via journalism-driven content, analytics and content intelligence. Mor role focuses on modelling the outcomes that help our clients tell a strong ROI story to their executive management teams. This work includes marketing analytics, tag management, SEO, social and paid social, audience cultivation, email marketing, performance optimization and testing, and ongoing insights delivery. As head of Message Lab’s strategic agency growth, I also oversee the agency’s service and product design efforts, focused on streamlining and improving our value and impact for clients looking to drive multi-channel thought leadership, content-publishing operations. I have led strategic content and analytics engagements for ServiceNow, Silicon Valley Bank, Softbank, GoDaddy, Airbnb, Lacework, Tanium, New Relic, Eventbrite and more.
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